Month: December 2013
hey everyone. We’ll be chatting with Michael Berger from Marketo and Brian Hansford from Heinz Marketing on marketing automation roles in 2014. Brian wrote a great blog post titled “3 Marketing Automation Roles to Hire in 2014” where he gave advice to marketing executives on how they should hire, discussed the skillset required and how not to rely your ROI and leads on one person. It will be an exciting conversation and we invite you to participate in the chat on 12/10 at 2:30pm PT / 5:30pm ET at http://bit.ly/mktgautoroles2014
Here are Michael’s and Brian’s bio:
Brian Hansford, Director of Client Services, Heinz Marketing
Brian Hansford manages Heinz’s marketing automation practice and specializes in developing demand generation and marketing automation strategies for our clients. Brian is a 20 year veteran of the technology industry working for organizations such at Open Text, Citrix, Attachmate and Cambridge Technology Partners. Prior to joining Heinz, Brian was the CMO at Zephyr 47 a marketing automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Brian is an Eloqua Product Master and frequently speaks on and publishes original content on B2B marketing, database health, content marketing and marketing automation. Brian lives in Redmond, WA with his family and enjoys supporting local Boy Scout troops and he is considered one of the most popular home plate umpires for local chapters of Little League. You can follow Brian on Twitter @RemarkMarketing or Google+ and view his background on LinkedIn.
Michael Berger, Director of Product Marketing, Marketo
Prior to joining Marketo, Michael was the Sr. Director of Marketing at McGraw-Hill, where he deployed Marketo to help fuel the company’s growth in the rapidly expanding educational technology market. In addition to growing revenue, he relied on Marketo to precisely measure the return McGraw-Hill was getting on its marketing investments, enabling better decisions on future spend. Prior to McGraw-Hill, Michael was Sr. Director of Product and Channel Marketing at Xora, a fast-growing SaaS company in the mobile location–based services space. Before switching to his current product marketing role, Michael had been managing Marketo’s own lead nurturing programs in order to accelerate leads through the middle of the sales funnel.
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