We are super excited about the NCAA Basketball tournament that starts today (Thursday). Blyve is the perfect solution for live blogging the games and re-creating that in-person basketball fan experience within your website.
Whether you are a sports blogger or leading your team’s fan club, Blyve can help report the game and more importantly create an engaging conversation with your fans/followers/community. Here are the most used features that Blyve producers use when live blogging a sporting event and specifically #marchmadness games:
Scoreboard & Custom Stats with Blyve:
Of course, what live blog would not be complete without knowing what the score is? When you create your event make sure to select the event type as “Basketball” and you will see the scoreboard and custom stats module on the left-hand column. As the game goes along update the score and period (pre-game, 1st half, half-time, 2nd half, final).
As for the stats there are quite a few blank rows to work with depending on what stats you want to put in. Whether it is shooting precentage, 3rd pt percentage, # of slam dunks, # of fouls, timeouts left, etc…enter those stats and display them on your Blyve event. Note: If you are creating real-time graphics of stats you can always add that within your live stream and then “pin to top”.
Live Stream, Polls & Twitter Curation with Blyve:
Reporting the game minute by minute is easy with Blyve. Here are the top ways to publish content to Blyve:
- Login to your Blyve event via your computer, smartphone or tablet phone, enter the latest game updates and hit enter (remember to select Facebook and Twitter to publish to your authenticated accounts too)
- To get all your tweets with a certain hashtag, just add your Twitter account to your Blyve event as a trusted contributor as well as the hashtag you want Blyve to curate on.
- Search for game tweets from fans, sports analysts, commentators or even mascots and curate them into your live stream. Great way to add original, timely content to your live stream in addition to what you are seeing on TV.
- Any content you find on YouTube, Instagram, Vine, Flickr can be added and previewed within the live stream. Great for those that are searching for real-time content on those networks, easily grab the link and add it as a comment within the live stream.
- A great way to engage with your Blyve event attendees is via a poll especially with games that are coming down to the last second. Polling questions like: Is UCLA going to win this game? Is Tulsa going to upset UCLA? You get the point, you can add in polling questions ahead of time or spur of the moment depending on what is happening with the game and your schedule.
Pay As You Go Pricing with Blyve:
Released earlier this week, pay as you go is a great option for those doing a smaller number of events per year. For example, if you are a NCAA March Madness blogger and you focus on a particular team, we would recommend you choose the pay as you go option. The one number you will need is how many unique viewers are estimated to view your Blyve event. Think about your anticipated traffic and how you are going to market the event. In addition, if you have done online events on your website that is great data to use in buying the right number of unique viewers for your events.
Need help in choosing the right plan and estimating the number of unique viewers you need? Contact us.
Good luck with your brackets!
— Blyve (@blyve) March 21, 2014
This entry was posted in best practices, live blogging and tagged basketball, curating tweets, embedding tweets, Facebook, Instagram, live blogging, live Q&A, march madness, sports bloggers, Twitter, vine.
Blyve is the perfect platform for live blogging the announcement of #thenextbigthing. I’ve compiled a list of 5 product features that you should be focusing on:
- Customize the look, then embed
- Schedule ads
- Add trusted contributors
- Publish to Twitter & Facebook
- Draft your polls ahead of time
View the Slideshare presentation below which includes a video demo of the Blyve console:
Got any questions on live blogging and/or Blyve, ping me (Randy Ksar) at email@example.com
Brands have a huge opportunity to engage with their community during product launches. No longer are you just having a press only event but brands have the ability to invite their communities that can’t attend the event in-person to a live engaging online event. From a tactical standpoint having been involved with over 150+ online events with my clients over the years here are 5 tips:
1. Empower your employees
You might be a one person social media machine at your company but you can’t be everywhere at the event so train your employees to take photos, videos and post messages to their favorite social network about what’s going on from their perspective. A couple of weeks before the event, have a lunch meeting and update the team (product, marketing, event, customer support and pr) on the live blogging & social strategy.
2. Incorporate & Curate from Twitter
It’s without saying with any event that you produce whether in-person or online or a combo, a hashtag is helpful to amplify your message to influencers. Incorporate it into all the presentation decks, speeches, posters, badges, event marketing materials and the live video stream. Once it is incorporated, they key issue as a live blogger for a company is how are you going to curate that content in a moderated fashion. Not every tweet is going into your live blog stream so find a live blogging platform that can help you with the moderation flow/process.
3. Give your online attendees some love
So often in live online events, the online attendees are not highlighted or even given the ability to ask questions. For example, the Salesforce Dreamforce events do a great job of video streaming but a poor job of incorporated real-time user feedback into the presentations. Best thing you can do is the following:
- Announce attendee locations – simple yet effective.
- Take questions from the online audience – give a few mins of love and have a platform that can save questions for the right time during your event.
- Raffle off a prize for online attendees or offer some exclusive content.
4. Have your social media toolkit ready for prime-time
Here is a mini-checklist of tools you should have at your disposal and shared with employees attending the event, if applicable:
- SLR camera w/ external flash and if possible mobile lighting system (Canon 7D is my choice of camera)
- Your preferred choice of mobile app publishing tools (depending on the client I use Blyve, Sprout Social or Hootsuite)
- FAQ that includes answers to respond to common expected questions
- Social content that can be referenced in the form of product launch videos, how-to videos, datasheets and screenshots. Store everything in Dropbox or similar service and make sure everyone has access to it.
5. Make it an integrated marketing campaign
Market the online event at minimum 2 weeks out if you have that flexibility. When marketing it make sure it is in all your event marketing materials, tell your partners/vendors to tune in and use your employee’s social influence to spread the word. As the owner of the live blog / online event, create a doc that is easy for everyone to cut-n-paste content into their specific channels. Provide small, medium and large copy blocks, imagery, links to share and your contact info.
In the words of philanthropist Margaret Mead:
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.
If there is one thing that you leave from this blog post, empower a small team of bloggers with real-time engagement tools and real-time marketing content. If you have that in place you’ll have a successful live blog with community engagement that ties back to your business goals.
As always, comment below or ping me at firstname.lastname@example.org or @djksar on Twitter.