lead generation

Listen to our CEO, Ramsey Ksar, on the GaggleAMP Podcast (Using Social Media for Events)

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Check out a recent podcast by the team at GaggleAMP featuring our CEO, Ramsey Ksar.  In it he talks about the importance of live events/q&a and how you need to move from solely thinking about engagement to challenging yourself and your organization to use Blyve as a means for lead generation.  Take a listen and share with your network!

[audio http://media.blubrry.com/ampup/p/amp-up-your-social-media.s3.amazonaws.com/episode-25-ramsey-ksar.mp3]

 

You can also check out the full article here:  https://gaggleamp.com/blog/using-social-media-for-events-with-ramsey-ksar/

Do you have any comments or questions?  Let us know below.  We’d be happy to chat with you about Blyve!

Blyve Chat: 3 Marketing Automation Roles to Hire in 2014

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hey everyone. We’ll be chatting with Michael Berger from Marketo and Brian Hansford from Heinz Marketing on marketing automation roles in 2014.  Brian wrote a great blog post titled “3 Marketing Automation Roles to Hire in 2014” where he gave advice to marketing executives on how they should hire, discussed the skillset required and how not to rely your ROI and leads on one person.  It will be an exciting conversation and we invite you to participate in the chat on 12/10 at 2:30pm PT / 5:30pm ET at http://bit.ly/mktgautoroles2014

Here are Michael’s and Brian’s bio:

Brian HansfordBrian Hansford, Director of Client Services, Heinz Marketing
Brian Hansford manages Heinz’s marketing automation practice and specializes in developing demand generation and marketing automation strategies for our clients. Brian is a 20 year veteran of the technology industry working for organizations such at Open Text, Citrix, Attachmate and Cambridge Technology Partners. Prior to joining Heinz, Brian was the CMO at Zephyr 47 a marketing automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Brian is an Eloqua Product Master and frequently speaks on and publishes original content on B2B marketing, database health, content marketing and marketing automation. Brian lives in Redmond, WA with his family and enjoys supporting local Boy Scout troops and he is considered one of the most popular home plate umpires for local chapters of Little League. You can follow Brian on Twitter @RemarkMarketing or Google+ and view his background on LinkedIn.

Michael BergerMichael Berger, Director of Product Marketing, Marketo
 Prior to joining Marketo, Michael was the Sr. Director of Marketing at McGraw-Hill, where he deployed Marketo to help fuel the company’s growth in the rapidly expanding educational technology market.  In addition to growing revenue, he relied on Marketo to precisely measure the return McGraw-Hill was getting on its marketing investments, enabling better decisions on future spend.  Prior  to McGraw-Hill, Michael was Sr. Director of Product and Channel Marketing at Xora, a fast-growing SaaS company in the mobile location–based services space.  Before switching to his current product marketing role, Michael had been managing Marketo’s own lead nurturing programs in order to accelerate leads through the middle of the sales funnel.

Make sure to RT this tweet to your followers:

 

#b2btechmktg Chats Every Thursday at 10am PT / 1pm ET

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Every Thursday on Blyve, we’ll be chatting with B2B marketing experts talking about such topics as content marketing, social media, developer marketing, community management and more.  The genesis of this chat series started from the B2B Tech Marketing LinkedIn Group where I wasn’t finding any real conversation with the over 55K community members. I wanted to have real, authentic conversations with the community and I thought interviewing B2B experts would spark that. Join myself (@djksar) and my brother Ramsey Ksar (@ramseyk), CEO and Chief Product Officer of Blyve, as we interview the experts, learn valuable B2B marketing insights, ask questions and network with each other. Here are the next 3 chats that we hope you will be able to join:

Jennifer GregoryContent Writing Best Practices
Speaker:
Jennifer Gregory, @ByJenGregory
Date:
November 21 at 10am pacific/ 1pm eastern
RSVP/Email Reminder: 
http://bit.ly/b2bcontentwriting
Hashtag: #b2btechmktg

 

Cory Fossum - Fossum Creative5 Tips on Creating  Social Videos
Speaker: Cory Fossum, @coryfossum, Fossum Creative,
Date: 
December 5 at 10am pacific / 1pm eastern
RSVP/Email Reminder: http://bit.ly/b2bsocialvideos
Hashtag: #b2btechmktg

 

2100a3fHow to Engage with Your Developer Community
Speaker:
Erika Balbuena, @ErikaDMSF, Community Engagement Manager, Twilio
Date: December 12 at 10am pacific / 1pm eastern
RSVP/Email Reminder: http://bit.ly/b2bdevcomm
Hashtag: #b2btechmktg

Content Strategy Chat with Kevin Cain from OpenView Venture Partners 11/7 10am PT

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Kevin Cain, Director of Content Marketing at OpenView VenturesJoin on our live chat on Blyve with Kevin Cain, Director of Content Strategy, at OpenView Venture Partners on November 7 at 10am PT / 1pm ET to discuss his recent e-book titled “It Takes a Content Factory”. The e-book is a comprehensive, step-by-step guide to building the content factory your business needs to generate and nurture leads, enable sales, and establish your company as a thought leader.   With expertise in content marketing and corporate communications, Kevin has spent more than a decade working in the financial services and consulting industries and helping expansion-stage technology companies develop their content strategies.

Join us to be apart of the conversation and where we’ll cover the following topics:

  • The importance of content marketing and how the digital customer experience has evolved
  • Best practices in defining your audience
  • Structuring your organization and process to be scalable and effective in producing content
  • Connecting your content strategy to your lead generation process

RSVP to the event on Blyve to receive details on joining the live chat 11/7 at 10am PT / 1pm ET.