live blogging

Replay: How to Host a Live Q&A Session With Blyve

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Thanks to everyone for joining the live Q&A and demo of Blyve earlier this week. We got some great questions and comments so I wanted to share those with you below as well as the recording of the screencast.

Questions from the Q&A Session: Q: Is the video module part of the Blyve platform (Fast forward to 30:17 in the video)?

A: Live videos from Google+ Hangouts on Air, Ustream, Livestream and YouTube can be embedded within your Blyve event. Just grab the iframe code and paste it within the media comment box.  For on-demand videos you can take any from Youtube, Vimeo, Vine or Instagram and paste the link within the stream and an inline preview will occur. For photos, you can link to your Dropbox account or to sites like Flickr.

Q: Can you respond to tweets within the Twitter module (Fast forward to 20:30 in the video)?

A: Yes! You can search for a particular hashtag or keyword on Twitter and respond to any users. At the end of the reply copy a Blyve event url will be appended so that you can recruit that Twitter user into the Blyve event. Note, if you are hosting the event on your website, the Blyve url will redirect to your website.

Q:  What happens if you outpace your plan? Does Blyve automatically charge you for the next tier of however many viewers you need (Fast forward to 41:00 in the video)?

A:  Great question! If you have a Blogger or Producer account, you will not be automatically charge. We will simply deduct your overages from the next month. At no point will your viewers be blocked from entering. Once you’re event is over, you will need to wait until next month to create your next event or upgrade your subscription or buy some pay as you go viewers to hold you over until next month. You can read more here:http://blyve.com/help

Q: What support do you get for the blogger plan?

A: You’ll get an audience development manager assigned to your account once you sign-up. We will help you customize the product to your specific needs and train anybody else on your team. In addition, we’re available via email and thru our social channels (Twitter, LinkedIn, Google+ and  Facebook). We’re here to help make your live Q&A sessions successful!

Randy Ksar
Social Strategist
randyk at blyve dot com
Follow @djksar on Twitter

P.S. We’ll be doing another live Q&A session Wednesday 4/2 at 2pm PT – join us!

Live Blogging #marchmadness with Blyve

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We are super excited about the NCAA Basketball tournament that starts today (Thursday). Blyve is the perfect solution for live blogging the games and re-creating that in-person basketball fan experience within your website.

Whether you are a sports blogger or leading your team’s fan club, Blyve can help report the game and more importantly create an engaging conversation with your fans/followers/community.  Here are the most used features that Blyve producers use when live blogging a sporting event and specifically #marchmadness games:

Scoreboard & Custom Stats  with Blyve:

screenshot

Of course, what live blog would not be complete without knowing what the score is? When you create your event make sure to select the event type as “Basketball” and you will see the scoreboard and custom stats module on the left-hand column. As the game goes along update the score and period (pre-game, 1st half, half-time, 2nd half, final).

As for the stats there are quite a few blank rows to work with depending on what stats you want to put in.  Whether it is shooting precentage, 3rd pt percentage, # of slam dunks, # of fouls, timeouts left, etc…enter those stats and display them on your Blyve event. Note: If you are creating real-time graphics of stats you can always add that within your live stream and then “pin to top”.

Live Stream, Polls & Twitter Curation with Blyve:

Blyve - Moderator Dashboard View

Reporting the game minute by minute is easy with Blyve. Here are the top ways to publish content to Blyve:

  • Login to your Blyve event via your computer, smartphone or tablet phone, enter the latest game updates and hit enter (remember to select Facebook and Twitter to publish to your authenticated accounts too)
  • To get all your tweets with a certain hashtag, just add your Twitter account to your Blyve event as a trusted contributor as well as the hashtag you want Blyve to curate on.
  • Search for game tweets from fans, sports analysts, commentators or even mascots and curate them into your live stream. Great way to add original, timely content to your live stream in addition to what you are seeing on TV.
  • Any content you find on YouTube, Instagram, Vine, Flickr can be added and previewed within the live stream. Great for those that are searching for real-time content on those networks, easily grab the link and add it as a comment within the live stream.
  • A great way to engage with your Blyve event attendees is via a poll especially with games that are coming down to the last second. Polling questions like: Is UCLA going to win this game? Is Tulsa going to upset UCLA?  You get the point, you can add in polling questions ahead of time or spur of the moment depending on what is happening with the game and your schedule.

Pay As You Go Pricing with Blyve:

Released earlier this week, pay as you go is a great option for those doing a smaller number of events per year.  For example, if you are a NCAA March Madness blogger and you focus on a particular team, we would recommend you choose the pay as you go option. The one number you will need is how many unique viewers are estimated to view your Blyve event. Think about your anticipated traffic and how you are going to market the event. In addition, if you have done online events on your website that is great data to use in buying the right number of unique viewers for your events.

Need help in choosing the right plan and estimating the number of unique viewers you need? Contact us.

Good luck with your brackets!

Randy Ksar
Social Strategist
@djksar

Live #blogging #thenextbigthing with @Blyve

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Blyve is the perfect platform for live blogging the announcement of #thenextbigthing. I’ve compiled a list of 5 product features that you should be focusing on:

  1. Customize the look, then embed
  2. Schedule ads
  3. Add trusted contributors
  4. Publish to Twitter & Facebook
  5. Draft your polls ahead of time

View the Slideshare presentation below which includes a video demo of the Blyve console:

Got any questions on live blogging and/or Blyve, ping me (Randy Ksar) at randyk@blyve.com

Top 5 Tips on Creating a Real-Time Engagement Strategy

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2014 is going to be an exciting year in real-time marketing and engagement strategies. Brands in 2013 spent time figuring out how to get to their customers at the right time based upon trending data but now brands have an opportunity to be proactive creating real-time events based upon their schedule (e.g. product launches).  The below presentation covers 5 tips on creating a real-time engagement strategy with your community of passionate fans and how to strategically plan and tactically run a branded, moderated, engaging and online event.