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Live Blogging #marchmadness with Blyve

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We are super excited about the NCAA Basketball tournament that starts today (Thursday). Blyve is the perfect solution for live blogging the games and re-creating that in-person basketball fan experience within your website.

Whether you are a sports blogger or leading your team’s fan club, Blyve can help report the game and more importantly create an engaging conversation with your fans/followers/community.  Here are the most used features that Blyve producers use when live blogging a sporting event and specifically #marchmadness games:

Scoreboard & Custom Stats  with Blyve:

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Of course, what live blog would not be complete without knowing what the score is? When you create your event make sure to select the event type as “Basketball” and you will see the scoreboard and custom stats module on the left-hand column. As the game goes along update the score and period (pre-game, 1st half, half-time, 2nd half, final).

As for the stats there are quite a few blank rows to work with depending on what stats you want to put in.  Whether it is shooting precentage, 3rd pt percentage, # of slam dunks, # of fouls, timeouts left, etc…enter those stats and display them on your Blyve event. Note: If you are creating real-time graphics of stats you can always add that within your live stream and then “pin to top”.

Live Stream, Polls & Twitter Curation with Blyve:

Blyve - Moderator Dashboard View

Reporting the game minute by minute is easy with Blyve. Here are the top ways to publish content to Blyve:

  • Login to your Blyve event via your computer, smartphone or tablet phone, enter the latest game updates and hit enter (remember to select Facebook and Twitter to publish to your authenticated accounts too)
  • To get all your tweets with a certain hashtag, just add your Twitter account to your Blyve event as a trusted contributor as well as the hashtag you want Blyve to curate on.
  • Search for game tweets from fans, sports analysts, commentators or even mascots and curate them into your live stream. Great way to add original, timely content to your live stream in addition to what you are seeing on TV.
  • Any content you find on YouTube, Instagram, Vine, Flickr can be added and previewed within the live stream. Great for those that are searching for real-time content on those networks, easily grab the link and add it as a comment within the live stream.
  • A great way to engage with your Blyve event attendees is via a poll especially with games that are coming down to the last second. Polling questions like: Is UCLA going to win this game? Is Tulsa going to upset UCLA?  You get the point, you can add in polling questions ahead of time or spur of the moment depending on what is happening with the game and your schedule.

Pay As You Go Pricing with Blyve:

Released earlier this week, pay as you go is a great option for those doing a smaller number of events per year.  For example, if you are a NCAA March Madness blogger and you focus on a particular team, we would recommend you choose the pay as you go option. The one number you will need is how many unique viewers are estimated to view your Blyve event. Think about your anticipated traffic and how you are going to market the event. In addition, if you have done online events on your website that is great data to use in buying the right number of unique viewers for your events.

Need help in choosing the right plan and estimating the number of unique viewers you need? Contact us.

Good luck with your brackets!

Randy Ksar
Social Strategist
@djksar

A Few Tips to Prevent Your Twitter Chat from Being #HashJacked

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Last night, the Wall Street Journal posted an article about J.P. Morgan’s Twitter hashtag chat that was cancelled at the last minute. We felt compelled to provide some insight into this ‘learning experience’.

Initially, J.P. Morgan thought it would be a good idea to run a chat with “Jimmy Lee, the vice chairman of the bank and a big-time dealmaker”.  The subject of the conversation was a Q&A session geared towards students interested in investment banking.  Great idea, right?  Unfortunately, the #hashjackers arrived and as you can probably infer from the rather nefarious  term, this isn’t a good thing.

Unfortunately, as it goes with most large brands and popular hashtags, #hashjacking a Twitter chat is now common place.  What is ‘hashjacking’?  To put it simply, a hashtag (which is used as a means to filter Tweets) isn’t private.  It really isn’t “yours”.  It’s public.  Public?  Yep. #yikes.  A hashtag can be used by anyone.  Whether they’re tweeting into your chat, someone else’s chat, or just being a pest, your brand’s Twitter chat has to deal with it.

Why is this happening?  First a brief history lesson. Twitter was built for individuals to communicate via SMS to a small group of people. It was intended, from the ground up, to be a public chat.  It is in this context that Twitter fails for brands.  Twitter never intended their service to be a place where brands can open themselves up to the public for interactive chats (for things such as J.P. Morgan’s Q&A session).  They never built the features required to protect a brand from hashjackers.

Side bar: please know that at Blyve, we’re HUGE fans of Twitter.  Why?  It’s great for one-to-one (brand to consumer) communication, friends to friends chatting, the announcement of new products, special offers, pictures of a new gizmo, etc.

So what happened with the J.P. Morgan chat?  Their hashtag, #AskJPM, was quickly hashjacked by people with a whole bunch of needless and useless Tweets. Here’s a sampling (screenshot):

Screen Shot 2013-11-17 at 2.07.24 PM

Hopefully the screenshot above shows the inherit danger of a Twitter chat. Your hashtags are not safe, curated, or moderated when you host a chat on Twitter. What could have been a great idea turned into one that was a liability for J.P. Morgan and their brand. So, what should they have done? They should have gone ‘Live with Blyve’.

Blyve from it’s early days was built to protect a brand with advanced moderation and curation features in mind.   Blyve was built with  brands and public conversations in mind.  From our our early days, we knew brands would want to blend the magic of social media with brand marketing and that eventually, this would require robust moderation and curation controls. Have you heard the expression ‘large groups never wait in a straight line’?  Me neither.  But it kind of makes sense, right? Have you been to Disneyland on Christmas? Anyway, to paraphrase an old quote from Buzzfeed, “Twitter is like being in a overcrowded bar with everyone shouting and no one being heard.” I don’t know about you but I wouldn’t want to subject my brand to that kind of unmoderated ruckus.

In conclusion, here are a few reasons why anyone looking to host a Q&A session should choose Blyve.

  1. All comments are moderated. Period. With Blyve, all inbound audience messages are put into a pending column from which a moderator can pluck which ones to approve, delete, or reply to.  From here, you can also ban or trust an individual.
  2. Engage with the full richness of Twitter. Blyve allows you to search for any keyword or hashtag, auto-approve specific Twitter users, search for images, filter comments based on certain keywords, and much more. It’s as close to the native Twitter experience as you need to host an effective Q&A/chat session.
  3. Protect the value of your brand. You work hard to build up your brand. Why trust someone else with it? Native to the Blyve experience is not only the ability to moderation and Twitter integration but also the ability for you to host your Q&A session on your own website. Why do that? Your customers will spend more time on your site, be exposed to more of what your brand has to offer, and recommend their friends to experience the same. Oh, there’s also that thing called SEO.
  4. Buh-bye 140 character police. This simply doesn’t exist on Blyve. Once you create your event and embed it into your website, your viewers can join and comment to their hearts content without being hampered by the old SMS restriction of 140 characters.
  5. More engagement and interactivity. Here’s a list of some of the engagement and interactive features you could leverage today if you were to host a proper Q&A session with Blyve.
  • Create polls to engage your audience. This is a great way to see what they’re thinking in the moment
  • Host a panel of trusted contributors to whom you can assign specific audience questions.
  • Embed customized ads or offers to your audience, in case you’re looking to promote/sell an item
  • Save great comments for later if it’s not the right time to respond to a question
  • Have as many co-moderatos as you’d like to curate the best audience comments
  • Customize the design of your event to match your brand identity
  • Ban users who are abusing the intent of the chat
  • Lastly, but definitely not least, if you really miss Twitter, you can still push any comment from within Blyve, with a hashtag, back to Twitter. We’ll even provide a link to your viewers with the location (URL) of your event on your website

Anyway, just a couple thoughts on how your brand and even J.P. Morgan could have saved their great idea from becoming a #BadIdea.

“#Badidea! Back to the drawing board!,” the [J.P. Morgan] spokesman said in an email.  Hey J.P. Morgan social team, don’t fret, you don’t need to re-invent the wheel.  Blyve is here to help.   Cue Superman theme song…

-Ramsey Ksar, CEO and Chief Product Officer

4 New Features: Dropbox, New User Experience, Module Update, and Tickers 2.0

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We’ve just released 4 new features that make hosting a live event as simple, effective, and powerful as possible.

1. Dropbox Media Upload
To start, we’re kicking things off with Dropbox. Watching the media upload progress bar reach 100% can be as slow and painful as watching grass grow. So, we’ve made integrating media into your live event simple with Dropbox. Now, event moderators can pre-upload event media and with just one click, add media immediately during a live event.

Dropbox
Image 1: About to add a media file from Dropbox

2. New User Experience
The new user experience design is cleaner and more modern helping event attendees quickly engage by syncing their Facebook or Twitter accounts. For attendees who desire to opt out of syncing with social media, they can now upload a personal profile picture and voilà, their event avatar profiles are complete.

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Image 2: An upgraded new user experience

UserLogin2
Image 3: Easily add an avatar as attendee

3. Module Layout
We understand the importance of maximizing your workspace to produce the best possible event and this is evident in our new module layout. During a live event, the module can be minimized while tool icons remain visible. Furthermore, if you start your event with a small browser, the modules will be automatically minimized for you.  As Goldilocks and the Three Little Bears would say, this module layout is “just right”.

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Image 4: Minimize modules to maximize space

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Image 5: Modules minimized give you quite a bit more real estate

4. Tickers 2.0
For our premium users out there, don’t think we forgot about you!  As you know, embed codes can be tedious to update and manage per event, especially when your events were embedded into the same page.  As a result, we gave you the ability to have a single ticker that could be used to cycle through events.  With tickers 2.0, hosting live events has never been more simple as now you can have multiple tickers!  Just as before, you can assign an event to a ticker when you create a new event.  But now, rather than just a yes/no, you can assign events to more than just a single ticker.  With our new ticker 2.0 feature with multiple ticker support, you can truly “set it and forget it!”

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Image 6: Setting an event to an existing ticker or a new one

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Image 7: Manage your Tickers

These new features are certain to improve your audience engagement and help you seamlessly integrate media into your live event.